Desire Category Data Synthesis

Responses to questions relating to tastes having PA and social networking had been tallied to find the popular answers. Feedback on social networking listings and you will texting was indeed fundamentally quick (such, “like it,” and you can “not my favorite”) and you can didn’t lend on their own to specialized qualitative investigation; not, the ultimate goal try examining clients expertise in new intervention things, particularly whether they have been thought seriously otherwise adversely and just why. Therefore, written answers to help you decide to try Instagram posts and you can texts have been obtained and you may categorized based on the characteristics of your feedback, having 2 workforce deciding and therefore advice were seen certainly and you can adversely and you can if or not there were specific tricks for improvement.

Focus Category Results

Attention class conversations yielded manner from PA preferences, traps, and you can motivators among the users. Whenever asked and this things it liked many, the top step three solutions was basically walking (n=11), running (n=8), and hitting the gym otherwise class fitness groups (n=7). Out-of affairs they hated, running (n=10), diving (n=7), and biking (n=7) was indeed the least prominent. Homework (n=17) and you will impression lazy otherwise fatigued (n=14) were the big 2 traps in order to are directly productive, and you may family members service (n=10) and you can supportive friends otherwise teammates (n=9) was in fact the most common motivators across the interest teams.

Conversations out-of social media have fun with indicated that an enormous majority of the players best Instagram, Snapchat, and you can TikTok. For Instagram, people expressed a preference to possess normal postings rather than using only Instagram reports (which end after a day) as they desired to gain access to all the postings to your account. Viewpoints for the Instagram posts revealed multiple models regarding their tastes, with the most preferred postings incorporating (1) vibrant colored images and you may limited, succinct text message; (2) particular tips and you will applicable information about PA; (3) Latina social layouts and you can Language sentences; latinamericacupid visitors (4) images out of relatable and you can ethnically varied types of all system designs stepping into PA; (5) photos generating public assistance; and (6) videos proving certain exercises that they you are going to is actually yourself. They don’t such as for instance postings with deep color, which have reduced particular suggestions or phrases, otherwise that have pictures from women which have really narrow system sizes.

Getting feedback to your text messages, professionals shown the types of texts that will be very of use and you can motivating and exactly how seem to they should be sent. Whenever evaluating the latest preferences indicated from the professionals, there have been step 3 prominent designs over the interest communities. The first try a preference getting messages becoming delivered within a speeds out of only about step one message everyday. 2nd, with the examining examples of each other custom and common texting, discover an effective preference getting customized texts you to integrated the individual term, title off a friend, and a familiar venue and you will a specific taste to possess feedback and you may reminders based on their own current PA instead of general reminders. Finally, viewpoints showed that messages might be casually worded having positive texts. Professionals indicated aversion with the words it considered “negative,” “unpleasant,” otherwise “irritating,” which have a particular antipathy to virtually any content you to “feels like some thing my personal mommy would say.”

Eventually, members was in fact presented 8 eight potential analysis names and you may 5 prospective logo appearance, and so they indicated which ones it experienced were really appealing and you can befitting the demographic. Upcoming, it rated their most useful step three choices for each, into the option of creating their own idea having a survey label. The most popular solutions try Chicas Fuertes, which was chosen just like the the fresh new studies label. Users plus shown love for 1 type of company logos esthetic, which had been chosen once the the newest data symbol ( Figure dos ). Players was in fact along with questioned whether or not they would like an intervention one to was just getting Latinas otherwise whether or not they would prefer an application directed at teenage women generally you to any kind of people they know you certainly will be involved in. Participants shown a desire for an input which was especially founded to own and simply included Latinas.